Kate Javandel

Marketing Manager - Intuit - TurboTax WebOps

Managed and updated web content on turbotax.intuit.com using WordPress CMS, with key responsibilities including:

Partnering closely with the Web Operations team in Marketing, while collaborating cross-functionally with Product Development (DevOps), Design, and Business Development teams.
Conducting experimentation testing, including A/B and multivariate tests to optimize user experience and performance.
Performing Quality Assurance (QA) and User Acceptance Testing (UAT) to ensure content accuracy and functionality.
Supporting web content migration from the classic WordPress CMS to the Gutenberg WordPress CMS.
Documenting bugs and identifying areas for improvement within the Gutenberg WordPress MS environment.

Collaborated with the design team to develop and deploy a comprehensive universal design system, which involved:

Quality assurance testing of newly designed components.
Presented suggestions for enhancements.
Managed code libraries to ensure adherence to design standards during builds.
Created thorough best practices and instructional guides for a 50+ page publisher’s wiki.

Performed regular CMS testing to ensure optimal performance, reliability, and usability, including:

Functionality testing: Verified and documented core CMS capabilities such as content creation, editing, publishing, and navigation to ensure seamless operation.
Performance testing: Evaluated system speed, responsiveness, and scalability to confirm the CMS could efficiently handle expected workloads.
Usability testing: Assessed the user interface and overall user experience to ensure the CMS was intuitive and user-friendly.

October 2023 - April 2025

Content Analyst/Asst. Vice President - Bank of the West

Managed and published content across multiple CMS platforms, enhancing templated components with custom HTML/CSS as needed to meet design and functional requirements on Bank of the West.com.

Created and configured new webpages, established information architecture, and implemented functional modules; managed ongoing updates of content and media assets.
Oversaw digital asset management, including text, video, PDFs, images, and graphical resources to ensure consistency and performance across the site.
Partnered with stakeholders to provide layout and UX recommendations aimed at improving page conversion rates and maintaining visual consistency across all webpages.
Ensured brand integrity by upholding content quality standards, streamlining revision processes, and optimizing site performance.
Collaborated cross-functionally to drive and implement improvements related to Brand Guidelines, SEO best practices, A/B testing strategies, and analytics insights.
Triaged bugs and work-item requests, assigned tasks to appropriate team members, provided troubleshooting support, and maintained clear communication on issue status.
Developed and delivered training programs tailored to a range of internal roles; created instructional materials for content authors and marketing teams, along with component style guides for design and development stakeholders.

Led coordination efforts with design and marketing teams to successfully rebuild a 400-page website through two full site redesigns and two CMS upgrades that required complete site reconstructions.

Pre-migration: Conducted SEO analysis and reviewed testing data to identify high-value pages for retention. Performed a comprehensive content audit to assess the relevance of existing assets and consolidate content where applicable. Created detailed content mapping to align pre- and post-migration URLs.
Migration: Led a cross-functional team of six—including members with limited publishing experience—by assigning tasks, hosting office hours, troubleshooting issues, and overseeing the validation and testing of published pages.
Post-migration: Coordinated cleanup efforts to ensure a smooth transition, address outstanding issues, and optimize the new site’s structure and performance.

February 2015 - September 2023

Web Publisher - Wells Fargo, Wholesale UX

Developed, maintained, and uploaded application web pages for the Wholesale CEO Communication Center portal using HTML, managing the publishing, validation, and monitoring of graphic and copy updates.

Provided resource planning and project estimation, defining roles and responsibilities for successful execution of content and publishing initiatives.
Acted as a liaison between technical and production teams to troubleshoot and resolve publishing issues, ensuring seamless collaboration.
Led a cross-functional team to streamline operational workflows, improving the efficiency and quality of deliverables.
Partnered with technical teams to create clear, accessible content type definition documentation, supporting marketing teams in content creation and development.

Supported post-migration cleanup in Tridion CMS, impacting approximately 53,000 files across 70 content types and 55 applications, ensuring content integrity and system performance.

Planned and executed comprehensive end-to-end testing of CMS publishing functionalities across multiple testing environments to ensure stability and accuracy.
Managed and maintained content on the internal wiki, including defining and updating the site’s structure and ensuring content relevance.
Authored user guides and training manuals for a variety of publishing tasks, enhancing internal knowledge and onboarding processes.

August 2013 - December 2014

Web Publisher - Wells Fargo

Managed and maintained internal application content and documentation using HTML, ensuring quality, brand consistency, and efficient project execution through strategic planning and support.

Managed and updated internal application pages and documentation using HTML, handling the publishing, validation, and oversight of both visual and written content.
Conducted thorough quality control reviews for all publishing deliverables, ensuring accuracy, brand consistency, and adherence to style guidelines.
Assessed publishing project scopes and provided strategic recommendations for effective resource allocation and workflow management.

Developed and maintained comprehensive training curricula and documentation covering both content standards and publishing processes.

Supported project managers in scheduling and planning timelines, contributing to the successful execution of publishing initiatives.
Stepped into a leadership role during high-pressure situations to resolve issues, maintain project momentum, and ensure timely delivery.
Led cross-departmental collaboration to execute a detailed content inventory in preparation for a CMS migration, ensuring complete and accurate documentation.
Trained and mentored new team members, providing guidance on tools, processes, and best practices to support team success.

June 2011 - December 2012

Co-Founder/Developer/Content Producer - Urban Fantasy Reads

Took charge of the website’s technical architecture by designing and maintaining both the database structure and user interface to ensure seamless functionality and user experience.
Implemented and managed security protocols to safeguard public access to sensitive data, ensuring all transmitted and stored information remained protected and compliant with best practices.
Regularly reviewed and refreshed website content to maintain accuracy, relevance, and timeliness, ensuring that all information presented to users was up to date and reliable.
Strategically boosted web traffic by actively promoting the site through various social media platforms, increasing visibility and audience engagement through targeted digital outreach.
Carried out comprehensive editorial tasks, including writing and proofreading content, to ensure clarity, consistency, and adherence to established style guidelines across all published materials.

August 2010 - February 2015